Project Overview
The Product
Tailor and customize the users’ experience on the Ghana Web (ghanaweb.com) platform.
Project Duration
November, 2018 - May 2019.
My Role
UX Designer and Researcher.
The Problem
The intention of this project is to tailor and customize the users’ experience on the Ghana Web (ghanaweb.com) platform.
Users often get overwhelmed by the variety and quantity of content that loads whenever the site is visited, hence the urge to find a better way of using the platform.
The Solution
Create a user flow that allows users to customize and curate posts based on parameters they set.
Understanding the User
User Research
Personas
Problem Statements
User Journey Maps
User Research : Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A user group identified through research span from tweens to millennials
User Research: Pain Points
User Paint Points
User Research: Persona
1 of 3 Personas gathered
Sketches
Early brainstorming
User Flows
Sign Up
Curate Content
Initial UI Design and Wireframe
Style Guide
the Style Guide is based of the existing branding
High-Fidelity Prototypes
High-Fidelity Wireframes
Final Reflection
As the sole designer and researcher, I continue to tweak this product as I receive new feedback and discover new trends. I have been tinkering with the user interface and designing for different platforms.