Project Overview
the product
The Movie Reservation app (working title) is a web app aimed at making the process of reserving seats for a movie a simple and seamless experience for the user.
Project Duration
May, 2022 - July, 2022
my role
UX Designer and Researcher.
The problem
Frequent and casual moviegoers alike often find it frustrating to secure desired seats at the movie theatre.
the Goal
Design an app that makes the process of reserving seats for a movie a simple and seamless experience for the user.
Understanding the User
USER RESEARCH : SUMMARY
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A user group identified through research span from tweens to the elderly, however the actual journey was usually undertaken by adults.
User Pain Points
Persona
User Journey Maps
Storyboards: Big Picture
an illustration showing an overview of the user journey
Storyboards - Close Up
Starting the design
Paper Wireframes
Digital Wireframes
Low-Fidelity Prototype
Usability Studies
Early Wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the ability to share posts to instagram and facebook, I placed large icons that opens prompts to share posts.
early wireframes
digital wireframes
digital wireframes
Usability Study
Findings
Refining the design
Mockups
Early designs showed seating positions and availability but did not show accommodations for wheelchairs users. After the usability studies, I had that included in response to the feedback.
Style Guide
FIRST ITERATION, BEFORE USABILITY STUDY
second iteration, after usability study
High-Fidelity Prototypes
Accessibility Considerations
Takeaways
impact
The app makes users feel like they are being heard and their concerns have been taken into consideration.
what I learned
While designing the Movie Reservation app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
